Omnichannel Retail Platform Upgrade
45% Online-Offline Integrated Operation Efficiency Improvement
Challenges
The retail brand has more than 200 offline stores and an online mall, but channel data is fragmented, unable to uniformly manage members and inventory. Customer shopping experience is inconsistent across different channels, marketing activities are difficult to accurately reach.
Solution
We built a unified omnichannel retail platform to achieve full-channel connectivity of member data, product data, and order data. Introduced intelligent marketing system, achieving precise marketing based on user profiles. Optimized inventory management system to realize online-offline inventory sharing and intelligent allocation.
Project Results
Measurable business value delivered
“The omnichannel platform truly achieved online-offline integration for us, greatly improving customer experience and marketing efficiency.”